'Branded': Kids' Web sites sell virtual Pepsi, Disney avatar gear 30.11.1999 / BetaNews.Com At MTV's VLES site, kids in chat rooms are sipping on "virtual Pepsis." At Gaia Online, teens and 20-somethings are dressing up avatars in virtual Disney T-shirts. But is this strategy of "immersive branding" paying off for them?
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