IPG to Create New Role, Mission for Magna Global 30.11.1999 / Industry AdWeek.com - NEW YORK Last month, when Bill Cella, CEO of Interpublic Group's Magna Global, parted ways with the company, many in the media world believed IPG would shutter the eight-year-old unit that helps negotiate TV rates for IPG's big buying and planning shops, Initiative and Universal McCann. In fact, just the opposite is true. With Cella gone, IPG is intent on expanding Magna's scope beyond its current primary role of helping the IPG media agencies prepare for the upfront network television marketplace.
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