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Aim High: Ad Targeting Moves to the Next Level

30.11.1999 / Industry


AdWeek.com - NEW YORK Want to find people who just bought a snowblower? How about a hunter who enjoys off-roading, happens to be in the market for a pickup and is leaning toward a Chevy? What about the people others turn to for recommendations about electronics? Perhaps you'd like to speak to a couple million pragmatists?


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