Main: Industry:

"Hannah Montana" wins box office Super Bowl

Reuters - Walt Disney's 3-D movie "Hannah

U.S. patent court rules for TiVo, against EchoStar

Reuters - EchoStar Communications Corp

Newswires: Saatchi's Baglivo, Moorman Assume Expanded Roles

AdWeek.com - NEW YORK Saatchi & Saatchi worldwide CEO Kevin Roberts has expanded the roles of two leaders in the agency's New York headquarters.

ReelTime inks video-on-demand deal with Nelvana

Reuters - U.S. video-on-demand

IPG to Create New Role, Mission for Magna Global

AdWeek.com - NEW YORK Last month, when Bill Cella, CEO of Interpublic Group's Magna Global, parted ways with the company, many in the media world believed IPG would shutter the eight-year-old unit that helps negotiate TV rates for IPG's big buying and planning shops, Initiative and Universal McCann. In fact, just the opposite is true. With Cella gone, IPG is intent on expanding Magna's scope beyond its current primary role of helping the IPG media agencies prepare for the upfront network television marketplace.

Hotlines: Kaiser Study Bemoans Early-Morning Airing of PSAs

AdWeek.com - WASHINGTON Although public service ads can be effective educational tools, a public health group contends their usefulness is often undercut because they air infrequently and late at night.

Writers, studios closer to formal talks: report

Reuters - Hollywood's striking writers and

Paramount plants promo flag in virtual world Habbo

Reuters - Paramount Pictures Digital

Study: Marketing Events Increase Purchase Intent

AdWeek.com - NEW YORK Event marketing can increase a consumer's purchase intent by up to 52 percent, according to the Advertising Research Foundation's new study, "Engaging Events Pay Out."

Hotlines: Sears Holdings Consolidates DM, CRM Duties at OgilvyOne

AdWeek.com - NEW YORK WPP's OgilvyOne has landed consolidated direct marketing and customer relationship management duties for Sears Holdings Corp. after a review, the agency said Friday.